WHAT WE DO
New York Indie is an artist-first ecosystem that transforms how independent talent connects with audiences and generates income. Unlike traditional entertainment models that extract value from creators, we've built a demand-side funded platform where artists and performers pay nothing, while businesses, promoting musicians, and audiences pay for access to authentic NYC talent.
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Our four interconnected services create multiple revenue streams while guaranteeing income for performers:
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SPINS: Independent musicians pay to have their songs played by street performers
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NY INDIE ARTIST TOURS: Audiences pay for guided experiences to street performances
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LIVE ENGAGE MARKETING: Brands pay for authentic street-level activations
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IN-VENUE NETWORK: Businesses pay for curated performer bookings
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Social Impact: We're building the first performer-owned cooperative where street artists transition from gig economy to sustainable careers, controlling their artistic journey and financial destiny.
SPINS
Independent musicians hire street performers to play their songs live in high-traffic locations across NYC. Think of it as street-level airtime: artists select their tracks, choose their target neighborhoods and times, and our network of performers brings those songs to life in real time. The artists get tangible, offline promotion in the city's busiest hubs, the performers earn a set fee per play plus tips, and the city gets a dynamic, ever-evolving soundtrack powered by its own independent voices.
ARTIST TOURS
We guide small groups through the city to experience live, spontaneous performances where the street corners, subway platforms, and even intimate, RSVP-only venues become the stage. Each tour is a curated journey through the city's unseen creative pulse, connecting guests directly with the artists shaping its sound. Guests don't just watch a show—they step into the scene, meet the performers, and become part of the story. Performers receive a guaranteed base pay for every tour visit, ensuring their art is valued, plus they keep 100% of all tips from an engaged, captive audience.
IN-VENUE
IN-VENUE NETWORK
We book independent performers into restaurants, hotels, lounges, and corporate events. For venues, we act as a trusted curator and talent manager, handling everything from auditions and scheduling to contracts and payments, ensuring a seamless fit for their atmosphere and clientele. For performers, this service opens doors to consistent, paid indoor gigs, professional sound setups, and new audience demographics—allowing them to supplement their street income and build a more sustainable, year-round career. It's a direct line from the grassroots energy of the street to the polished environments where culture is celebrated and compensated.
LIVE-ENGAGE MARKETING
Brands and companies partner with us to create authentic, street-level campaigns powered by real performers—not actors. We move beyond traditional advertising by embedding brands into genuine cultural moments. Whether it's a singer weaving a brand message into an original song on a subway platform or a dancer leading a flash mob in a park, we create content and connection that audiences remember because it's real, shareable, and human. Our performers become authentic brand ambassadors, and companies gain a credible, grassroots presence in the city's daily flow.